How to Use Facebook Utility Message in Boxify (Avoid the 24-Hour Rule Limitation)

1. What is Facebook Utility Message?

Facebook (Meta) has a 24-hour messaging rule.

Once a customer sends you a message, you can freely reply within 24 hours. After 24 hours, you are no longer allowed to send regular promotional or standard messages.

To solve this, Meta introduced Utility Message.

A Utility Message allows businesses to send transaction-related notifications even after the 24-hour window has passed.

It is meant for:

Cart reminders
Payment links
Order confirmations
Transaction updates

2. Important: What You Cannot Include ⚠

Utility Messages must be non-promotional.

❌ Do NOT include:

Discounts
Promo / Sale wording
Limited-time offers
Live session invitations
New product announcements
Marketing slogans (e.g., “Don’t miss out!”)

✅ Allowed content:

Order number
Cart link
Payment reminder
Payment deadline
Order amount
Customer support assistance

If your message contains promotional elements, Meta may:

Reject the message
Restrict Messenger sending ability
Lower your Page quality rating