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How to Set Up FB Utility Message in Boxify

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FB Utility Messages allow merchants to send order updates to customers even outside Facebook’s 24-hour messaging window.

Before setting up, please ensure you understand how FB Utility Messages work.

👉 Refer to: How to use Facebook Utility Message in Boxify (Avoid the 24-hour rule limitation)

Go to: Setting → FB Utility Messages Templates

  • Select the Message Type you want to configure.
  • You may name it according to your preference

Suggested examples:

  • Order Payment Reminder
  • Cart Payment Link

⚠ Avoid promotional wording.

Edit the message template if necessary. Boxify provides a default template which you can customise. Keep the message:

  • Clear
  • Transaction-focused
  • Non-promotional

Example (Safe Version):

Your order {{orderNumber}} is ready. Please proceed with payment using the link below. If you need assistance, feel free to contact us.

✔ Tick “Use Button URL (orderNumber)

Why this is important:

Some customers may not be able to receive clickable links directly. By enabling this option, they can click the button to access their cart and complete payment.

Click Save and wait for Facebook approval before the message can be sent.

  • Within 24 hours → Standard Message
  • After 24 hours → FB Utility Message Template

Boxify will automatically switch to Utility Message when necessary.

  • Each Message Type must be approved by Facebook before it can be used.
  • Editing an existing template may require re-approval.
  • Utility Messages should only contain transactional updates, not promotional content.

You can configure the following message types under FB Utility Messages:

  • Cart & Payment Link
  • Delivery Status
  • Order Update
  • Payment Confirmed
  • Payment Receipt
  • Payment Reminder
  • Ready to Ship
  • Shipped
  • Shipped (Self-collect)
  • Waitlist

When creating your Utility Message, ensure it is:

✔ Clear ✔ Short ✔ Transaction-related ✔ Free from promotional language

Remember:

A Utility Message is for transaction updates, not marketing.