Advanced Campaign Combination Guide

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Combining Shipping, Voucher, VIP & Credit for Maximum Impact

Running promotions is not just about giving discounts. The most effective campaigns combine multiple tools strategically.

This guide explains how to combine:

• Shipping Strategy
• Voucher
• VIP Tier
• Credit

to increase conversion while protecting profit.

1️⃣ Shipping + Voucher Strategy

This is the most common combination — and the most dangerous if not designed properly.

🔹 Safe Combination Model

Example:

• Spend RM120 → Free shipping
• RM20 off with minimum RM150

Effect:

✔ Customer increases cart size ✔ Free shipping protects lower basket ✔ Voucher pushes higher basket

Why This Works

Customers often add items to:

✔ Unlock free shipping ✔ Unlock voucher minimum

This increases Average Order Value (AOV).

⚠ Risky Combination

• 20% off
• Free shipping
• No minimum

This combination:

❌ Shrinks margin quickly ❌ Works only for very short flash campaigns

2️⃣ VIP + Voucher Strategy

Instead of giving discounts to everyone, reward selected customers.

🔹 VIP Exclusive Voucher

• Bulk voucher creation
• Max usage per customer = 1
• Limited expiry

Benefits:

✔ Makes VIP tier meaningful ✔ Encourages membership upgrade ✔ Protects margin

🔹 VIP Free Shipping Privilege

Use:

• Special VIP item with [FREESHIPPING] or
• Higher free shipping flexibility

This creates:

✔ Perceived privilege ✔ Emotional loyalty

3️⃣ Credit + Voucher Strategy

Credit encourages repeat purchases. Voucher drives immediate conversion.

🔹 Conversion Booster Model

Step 1: Give RM10 credit Step 2: Offer RM15 voucher with minimum RM120

Customer uses credit + voucher to complete purchase.

Result:

✔ Higher order value ✔ Credit usage ✔ Repeat buying behavior

🔹 Controlled Discount Model

Instead of giving RM20 voucher directly:

Give RM10 credit and RM10 voucher with minimum purchase.

This spreads discount cost across transactions.

4️⃣ Shipping + Credit Strategy

Instead of always offering free shipping:

• Give credit equivalent to shipping value
• Let customer decide how to use it

Psychologically:

Customers feel they “own” the credit.

This often converts better than free shipping.

5️⃣ Tiered Campaign Structure (Advanced)

Instead of one incentive, stack unlock levels.

Example:

• Spend RM80 → RM10 voucher
• Spend RM120 → Free shipping
• Spend RM200 → VIP double points

This increases:

✔ Basket size ✔ Engagement ✔ Perceived value

6️⃣ Flash Campaign Model (High Impact, Short Term)

Duration: 24–48 hours only

Combine:

✔ Fixed amount voucher ✔ Free shipping ✔ Limited usage ✔ Short expiry

Use carefully. Do not run long-term.

7️⃣ Profit Protection Checklist

Before launching combination campaign:

✔ Calculate margin after voucher ✔ Include shipping cost ✔ Check payment fee ✔ Simulate real checkout ✔ Test minimum logic ✔ Limit usage

Never launch without simulation.

8️⃣ Campaign Design Framework

Ask these 4 questions:

1. What is the main objective?
   • Increase AOV?
   • Clear stock?
   • Reward loyalty?
2. What is the margin safety level?
3. Which tool protects profit best?
4. How long should campaign run?

Quick Combination Matrix

Objective	Recommended Combination
Increase AOV	Threshold shipping + RM voucher
Reward loyalty	VIP voucher + credit
Clear stock	Fixed RM voucher + short expiry
Launch product	% voucher + limited free shipping
Boost repeat purchase	Credit + small voucher